Perfect Nails provides reliable and effective nail tech supplies that facilitate and ease the working processes of nail and foot care professionals. We take the needs and requirements of our customers and partners to heart, and our self-developed products have gained a leading position in the industry.
Consistently high-quality products, careful testing before product launch, trend-setting novelties and expert trainers – these factors have all contributed to making this brand well-known and loved all over the world. With all that said, we still remember how we started out and as such, maintaining a family atmosphere is just as important for us as professional excellence.
It is important for us that our colleagues and partners should be developing in their work continuously, and we want to provide assistance in achieving their individual goals as well.
Apart from professional manicure and pedicure tools and supplies, demand for cosmetics emerged as well, so our range was expanded to include nail care and foot care products. Later on, we launched a new brand, Sara Beauty Spa, which also includes products for massage and body treatments.
Expert colleagues are eager to attend to nail techs, pedicurists, and regular customers at our Perfect Beauty shops.
All our shops are stocked with our Perfect Beauty Magazine issues, published 6 times a year and playing a significant role in introducing our novelties. This magazine is far more than a brochure about in-season sales and discounts. Our magazine provides inspiration and ideas for nail techs and pedicurists, as well as detailed descriptions of our novelties and predictions for upcoming trends.
Perfect Beauty shops allow our customers to try out the products and provide regular opportunities for them to attend professional workshops and advanced training events. This is to ensure that our customers do not have to opt for a blind purchase. And we all know that a satisfied customer is most likely to become a returning customer.Apart from providing in-store training, our network organizes Perfect Day events twice a year all over Hungary, providing almost a door-to-door service for those nail techs who are interested in our products.
Perfect Nails Kft. was founded in 1992 by György Székely as a family enterprise.
He is the author of the unique “blue book” (i.e. Manicure, Pedicure, and Artificial Nails in theory and praxis: A Handbook for Professionals) that includes expert knowledge, descriptions, and summaries needed for manicurists and pedicurists. His daughter, Imola Székely continuously supported the business during her university years and has always contributed to product development.
The significant growth of the family enterprise started with the second generation. Imola Székely and her husband, Attila Györgyei took over the company in 2004.The expertise, fresh ambition, and tenacity of the new generation boosted the development and growth of the company. Digital stock records and the first trading procedures were introduced, and marketing activities and campaigns were launched.
Digital stock records are introduced, the first catalog is published, basic trading activities are started and the first, Flash-based website, www.perfectnails.hu, is launched.
The first image shift from black to magenta, Nail Express moped service is launched, NSI trainings are offered countrywide, the company is the sole distributor of ORLY and NSI in Hungary.
The first regional representative starts activities in northwestern Hungary's Győr-Moson-Sopron county, the brand enters the market in Romania.
A regular offline newsletter is published twice a year, National Nails Days events are started, a liquid adhesion-booster, Perfect Bond Primer is launched, and Meisinger drill bits are introduced. Our artificial nail products and trainees achieve great results: they earn several gold medals at Hungarian championships.
There are already 5 cars servicing almost all counties in Hungary. The Sara Beauty Spa brand is launched, master educator trainings are introduced, and the Nail Store Budapest opens at a 120 m² premises. The first Nail Palace event is held with 150 attendees. The first gold medal is earned at the European Championship.
The first truck fleet is replaced with new Opel Vivaro vehicles, + 1 car, 3 Beauty Stores are opened (Dohány u. 46, Fogarasi út, and in Budaörs), the website is upgraded to HTML format. A silver medal is earned at the World Championship.
Second image shift from magenta to purple. The design of containers and bottles is also upgraded.
A new, unique catalog format is introduced, the car fleet is expanded to a total of 7. The first gold medal is earned at the Nailympia London. Hybrid LacGel and Platinum Gel are launched.
Market presence in Italy and Portugal, first participation at the Cosmoprof Exhibition in Bologna, Gabi Tóth becomes the Face of Perfect Nails. A gold medal and the Winner of Winners title are earned at Nailympia. The color of the bottles is changed to purple. Cooperation with a Hungarian TV channel, RTL Klub, and their “Trend Mania” show.
Perfect Nails is introduced in Greece, France, Belgium, and the Island of Tenerife, Premium Gel is launched, and a loyalty card to collect points is introduced.
A 16-page Nail & Beauty trend magazine is published every two months. The Nailstar online nail art competition is organized for the first time. The fleet of trucks is upgraded to new Peugeot vehicles. The soak-off Lac’n Go gel polish range and the Hardener Gel are launched.
A salon finder app is launched with www.nailbeautysalon.net.
The fleet of trucks is upgraded to the most beautiful nail tech design vehicles in Hungary. 19% increase in turnover. A new subsidiary company, the Nail & Beauty Academy Kft. is founded. This company offers OKJ-accredited courses (that is, courses registered in the Hungarian National Qualifications Register) in Hungary.
New partners in addition to 3 countries, a Perfect Beauty Shop opens at Szent István krt. Remodeling of the store located at Dohány u. 46. The franchise system is getting developed. There is a 17% increase in turnover.
The total revenue of the Company Group exceeded 3,3 Million Euro. Franchise handbooks are completed.
We have redesigned our main website perfectnails.hu, and for our international partners, we’ve launched a brand-new website - perfectnailscompany.com. The sport care product line also got a new site, so you can find special sport creams under the domain merusportcare.com. If you are into the spa world, now we’ve got you covered with our latest spa dedicated website - sarabeauty.hu.
We have also started our premium reseller program called Perfect Nails Shop in Shop. The Perfect Nails company received the internationally recognized Business Superbrands Award. We opened our new Perfect Beauty Shop in the shopping center ETELE Plaza.
The company has become a significant player in the foot and nail care market in Europe.
Our partners represent our quality products in 30 countries of Europe and worldwide.
We have around 100 resellers and 1,500 nail tech partners in Hungary, and their great results serve as proof that it pays off to become a distributor of Perfect Nails products.
We strongly believe that an expert knowledge of products is essential for efficient distribution.
It is important for our company to create an ideal supportive framework for our partners, so our colleagues working at the franchise center provide our partners with a ready-made recipe for products to stock, marketing strategies, and advanced trainings.
We strive for a win-win situation – our mutual growth and development is the key to avoid pitfalls.
Our marketing strategy has proven to be sound, and we provide our partners with continuous advertising opportunities on our offline and online platforms.
Our franchise system does not only encompass the well-known brand name and image but also the highly developed business model of our company, together with our experience, expertise, and reputation. We also allow for regional exclusivity, therefore, our franchise model is a guarantee for success.